National Geographic : 1944 Oct
Why Zenith's Policy of "RADIO EXCLUSI ICS ELY" Means the Finest ofRadio for You in Your Coming New Zenith! Guarantees You the Most Advanced Engineering, the Finest in Tone, the Utmost Dollar-for-Dollar Value RADIONICS is the vast new science of our age. Besides radio and electronics, it includes sen sational new developments so secret that not even a whisper about their existence has reached the public! Every Zenith worker, from chief engineer to the man or woman on the assembly line, is a highly trained specialist in "RADIONICS EXCLUSIVELY." Zenith does not "spread itself thin" over un related fields like washing machines, refrigerators, electric irons, cooking ranges, vacuum cleaners. We have no intention of competing with lifelong spe cialists in these fields. Zenith concentratesits leader ship in engineering and precision manufacture on "RADIONICS AND ONLY RADIONICS." That's the big reason why millions of owners of pre-war Zeniths are still getting top radio enjoyment with least service expense in America today! T HAT'S the big reason for Zenith's outstanding war record... the reason why fighting men swear by Zenith-made Radionic Equipment on battle fronts from Normandy to the South Pacific! radio dollar from Zenith, the instant victory enables us to build the coming new Zenith Radionic Radios for your home! "RADIONICS EXCLUSIVELY" is the basic policy that has kept Zenith always ahead... brought Zenith from building radios on a kitchen table 25 years ago to one of the world's largest manufacturers in Radio today. Not only is Zenith a leader in standard radio, but through past experience and unrivaled war work in "RADIONICS EXCLUSIVELY,"Zenithenjoysthe world's foremost background in High Frequency-which in cludes FM Radio, Television and Short Wave. You will inheritthe thrilling results of this Zenith mastery in Radionics-in the coming new Zenith Radionic Radios, Radio-Phonographs and Global Portables. TES, Mr. and Mrs. America-Zenith is launching a SRadionic Revolution... to bring you the most advanced engineering and precision quality at low cost, combined as you have never seen them before! Watch for the Zenith Radionic Revolution. It pays to put your money on a winner, so keep your eye on Zenith for the best in radio-and see Zenith first! * * * ZENITH RADIO CORPORATION, Inlicago 39, 111. And that's why you will get the most for your All Production Now for War or Rehabilitation COPYRIGHT 1944, ZENITH RADIOCORP.