National Geographic : 1945 Dec
LOGLFLSROS/RFNSE Lst to use synthetic enamel on motorcars! V You've probably wondered why Ford cars have stayed so shining bright through the war years. The secret is a Ford "first"-the use of synthetic resin enamel. This Ford enamel is a truly lasting finish. It holds indefi nitely its color and luster. It pro tects more completely than other finishes, for it is applied in thicker coats, and needs no sanding or polishing. This synthetic enamel adheres more firmly to bodies and fenders. And it means added economy for Ford owners, for it reduces car finishing time from several weeks to a few hours. In 1928, Ford introduced its use on certain car and truck parts. Five years later, methods of applying it to the entire car were perfected, and since then all Fords have been synthetic resin enameled. This long-life finish is one re sult of Ford desire to better prod ucts and processes continually an attitude that will bring many more Ford "firsts"-and ever finer Ford-built cars and trucks. TUNEIN... THEFORDSHOW...CBS, Tuesdays. 10-10:30 P.M ., E.T.THE FORD SUNDAY EVENING HOUR ABC, Sundays. 8-9 P.M., E.T. EXPECT THE "FIRSTS" FROM FORD!