National Geographic : 1946 Oct
What have you got that he didn't have? You've got a lot the motorist of yesterday didn't have-more power, greater safety, better economy, and, down underneath, tires that cost much less but go many thousands of miles farther than the old "clinchers" of not so many years ago... There's an interesting chemical reason why! Monsanto makes a group of chemicals that have done much to bring the benefits of thousands of rubber products to everybody in America. Some of these Monsanto chemical products speed up the "curing" of rubber, saving millions of dollars every year. Still other Monsanto chemicals give stretch and bounce to rubber; make it hard and tough, or soft and pliable; add color, make rubber wear longer and protect it against rapid aging when exposed to light and air. Thus, and in many other ways, Monsanto again helps you, by helping one of America's giant industries serve you better-often at much lower cost to everyone concerned. MONSANTO CHEMICAL COMPANY, St. Louis 4 DistrictOffices: Akron, Birmingham, Boston, Charlotte, Chicago, Cincinnati, Dayton, Detroit, Los Angeles, Montreal, New York, San Francisco, Seattle, Springfield, Toronto.