National Geographic : 1949 Jul
Carnegie Tech Teaches Future Printers How to Design Advertising That Sells Prof. Homer E. Sterling (left), flanked by Munsell color charts on the wall, instructs a class in layout. Carnegie Tech is the country's only college giving a degree of Bachelor of Science in printing administration. Students learn all phases of typography, composition, presswork, and design. Two NATIONAL GEOGRAPHIC MAGAZINE printing specialists are graduates. corporation, Mr. Davis, who, fresh out of college, became the first employee of the original predecessor company, is still its domi nant figure and is known in the industry as "Mr. Aluminum" himself. But Pittsburgh is the city of glass as well as of steel and aluminum. This is because the sand, of which it is made, and the coal or natural gas, for fuel, have been abundant from the start.* Glass plants, large and small, are scattered up and down the three rivers, but the largest producer is the Pittsburgh Plate Glass Company. This concern is also a leading paint manu facturer and the largest commercial distributor of chlorine, so extensively used in water sup plies to eliminate typhoid. Chlorine is also essential in the making of plastics, synthetic rubbers, vitamins, sulfa drugs, dyes, and many chemicals. It was in Pittsburgh in the early 1870's and 1880's that George Westinghouse started to manufacture the air brake and railroad signals which he had perfected. Because the signal systems required electrical controls, he soon found himself making electrical equipment; the vast Westinghouse interests have been there ever since. Family Day at Westinghouse On October 9, 1948, I attended Family Day at the huge main plant of the Westinghouse Electric Corporation in East Pittsburgh. With operations closed for the day, the more than 20,000 employees were invited to bring their families to see where father works, and ap parently all of them came. I was most im pressed with the number of workmen who had a small child by the hand. * See, in the NATIONAL GEOGRAPHIC MAGAZINE: "Glass 'Goes to Town,'" by J. R. Hildebrand, Jan uary, 1943; "Industrial Titan of America (Pcn'v! vania)," May, 1919, and "Penn's Land of M,:; .i Miracles," July, 1935, both by John Oliver La ^:.