National Geographic : 1949 Oct
Anniversary present for "I ADORE ITS DISTINCTIVE STYLING," says Mrs. Miller. "My new Elgin is the most wonderful of all anniversarypresents." "THAT DURAPOWER MAINSPRING FORETELLS A HAPPIER FUTURE," says Mr. Miller. "Elgin's accuracy will surely be more lasting." ELGIN TIMED TO THE STARS The genius of America to wear on your wrist Patentpending. Made of"Elgiloy"metal An Elgin Watch is a most beautiful and lasting way to remember the great occasions of life. Here is a possession to stir the owner's pride for all the years ahead ... a practical accessory endowed with exquisite charm. So outstandingly styled are the new Elgins that they won the Fashion Academy Gold Medal Award! And no other watch in the world has such dependablepowerfor accurate timekeeping. Only in an Elgin can you get the miracle DuraPower Mainspring. To own yourself, or as an exciting gift for someone you love, count on it .. . there's more happiness with an Elgin. See your jeweler now and choose from his fine array of beautiful new Elgins.