National Geographic : 1930 Mar
Where minutes mean miles and miles mean life or death! THE one place in the world you might think Time would be unimportant is at the South Pole. But that is not true. Byrd had to know the exact time every minute, every day, to nav igate properly. That's why 60 Hamiltons were selected as the official watches of the Byrd Ant arctic Expedition - and four of them charted the Expedition plane across the icy wastes of the Pole. Barring their winter trappings, these Hamiltons are just like those that time our country's fastest trains.., and snuggle in the pockets of our most successful business chiefs. Whether it is at the Poles, with the country's air-mail pilots, in your pocket or on your wrist, every Hamilton is an accurate timepiece you would be proud to own. Let us send you "The Timekeeper", an illus trated booklet, showing an assortment of beautiful new Hamilton models. Address Hamilton Watch Company, American manufacturers of high-grade watches, 882 Columbia Avenue, Lancaster, Pa. liamiltun e/acay Above-The "MASTERPIECE", Model C. The dial of sterling silver has raised numerals of solid gold and solid gold hands. In 18k white or green gold with 23 jewels, $250. Below-The "FLOYD BENNETT"-In 14k yellow or white gold, with 19 jewels, $150. Other pocket, strap and wrist models for men and women from $48 to $685.