National Geographic : 1930 Jul
Selective Advertising ADVERTISING messages must have real value to the reader, else they are not admissible to the NATIONAL GEOGRAPHIC MAGAZINE. Members of the National Geographic Society own The Magazine, and their interests are of first consideration. THE Geographic takes special pains to investigate new ad vertising offers. Its representatives interview users, obtain reports from Government sources for standards, or consult authorities before solicitation or acceptance of such advertise ments for its pages. BUT the interests of the reader demand a still higher stand ard of acceptance. The Geographic holds that it has no right to waste the reader's time with a mass of advertising that will not be helpful to the purchaser as well as profitable to the advertiser, nor has it the right to offend good taste by publishing cheap or offensive advertising copy. This is not a preachment, but a frank statement. THIS rigid advertising policy-honesty of offer, high standard of product, its interest and value to the readers-resulting in an extraordinary reader confidence-make for an amazing responsiveness to the advertising messages carried to 1,250,000 homes each month. The proofs are of record and the endorsement of this sound policy by the great national advertisers is shown by their many years of Geographic use. THE NATIONAL GEOGRAPHIC MAGAZINE WASHINGTON, D. C.