National Geographic : 1930 Aug
AN INTER-CITY CABLE, PART OF THE BELL SYSTEM NETWORK THAT UNIFIES THE NATION Vast, to serve the nation... personal, to serve you An Advertisement of the American Telephone and Telegraph Company So THAT YOU may telephone from house to house in a Southern village, from farm to farm in the Middle West, or from the Pacific to the Atlantic Coast-the Bell Telephone System must be large. Its work is to give ade quate telephone service to one of the world's busiest and most widespread nations. There is 4000 million dollars' worth of telephone plant and equipment in the Bell System, any part of which is subject to your call day or night. Every resource of this system is directed to the end that you may have quick, clear and convenient telephone service. In order to meet the telephone needs of the country most effectively, the operation of the Bell System is carried on by 24 Associated Companies, each at tuned to the area it serves. Working with these companies is the staff i of the American Telephone and Telegraph Company, giving them the benefit of its development of better methods. The Bell Laboratories and the Western Electric Company utilize the talents of thou sands of scientists for constant research and improvement in the material means of telephony. Western Electric, with its great plants and warehouses in every part of the coun try, contributes its specialized ability for the precise and economical manufacture of equipment of the highest quality for the entire system. The Bell System is vigorously carrying forward its work of improving the telephone service of the country. It is building for today and tomorrow-for the Benefit of every one who lives and works in America.