National Geographic : 1930 Nov
The continent that became a neighborhood An Advertisement of the American Telephone and Telegraph Company THROUGH slim wires etched against the sky . .through cables laid in the earth under cities and fields . . . millions of Ameri cans, mires'or days' journeys apart, speak to each other as readily as though they stood face to face. Over her telephone, a housewife in a Wis consin town inquires about a dress pattern from a friend who lives nearby. Over his telephone, a business man in Philadelphia talks to another in Denver. Over her tele phone, a mother in Kansas asks her son at college fifty miles away if he will come home for the week-end. Over his telephone, a cabinet member in Washington gives in structions to an assistant in Seattle. Regard less of distance and the complexity of modern living, they talk directly and immedi ately with any one, anywhere, at any time they choose. The function of the Bell Telephone 1 '7ATEc System is the vital one of making it possible to maintain social and business contacts in cities that contain many times more people than this nation once boasted.., in a neigh borhood which the Census reports to hold 127 million people. Year after year from its be ginning, the Bell System has increased its facilities, its personnel and its usefulness. Looking ahead and planning for the future, it has forwarded the growth of this nation by meeting its communication needs fully and economically. Today it overcomes the hin drances of distance and time . . . and unifies a civilization geared to the habit of instan taneous communication. Because it serves all who call on it, by en riching their lives and helping to make their enterprises more successful, the tele phone plays an increasingly useful S part in the every-day activities of the American people.