National Geographic : 1931 Feb
t ounLr LtitLe wnoade Lui IF THERE WERE A BETTER WAY THAN S. in. LINOLEUM? THERE IS! ; * Follow it just once-this method-and you're through forever with hard labor on floors ! * This special blended wax-Johnson's Liquid Wax-isn't only a beautiful polish-it's a labor saving method! Easier for you-better for lino leum. It must be-or all linoleum manufacturers wouldn't urge you to follow it. Here's how you handle spots without scrubbing or strong cleansers: * A little of the golden wax on a clean rag... go over the spot... that's all. The soil comes up instantly. The scientific "cleaner" contained in the wax loosens the dirt and then evaporates. A fresh protective film of wax is deposited. So that actually whenever you clean a spot, you renew the wax finish at the same time. * But there's better news yet! Instead of scrub bing or mopping the whole floor once a week as a general maintenance measure-here you wax it only once a month. By machine if you want to! You can rent a Johnson polisher from your dealer, who will deliver and call for it-for a nominal charge. * Treated this way-your linoleum will last practically forever. Not simply be serviceable but fresh, serene, and "new." And the real joy is -you won't have to do halfas much work on it. * FURNITURE, TOO- and woodwork- Dusting furniture and cleaning woodwork are both cut way down when you use this special blended wax for maintenance. Saves its cost many, many times in preventing unnecessary wear and depreciation. Jed IOcf or 15c t aiL can S. C. JOHNSON & SON, Dept.NG2,Racine, Wisconsin Gentlemen: Please send a 25 cent can of Johnson's Liquid Wax. Enclosed is o1cents to defray part of cost and postage. Name Address PLEASE PRINT JOHNSON'S WAX * FOR HOMES AND AUTOMOBILES * IN PASTE AND LIQUID FORM PRESS OF JUDD & DETWEILER. INC WASHINGTON, D. C.