National Geographic : 1931 Jun
Sir Hubert says:..."LEICA has been chosen as the official camera of the ... expedition. Its inherent excellence and the experience of other expeditions were of course the deciding factors." Ief camera Chosen by SIR HUBERT WILKINS For Submarine Expedition To NORTH POLE ANYONE who knows cameras knows why Leica was the inevitable choice of the commander in chief of the "Nautilus." Small in size, perfect in performance-that's Leica. This remarkable roll film camera fits the vest pocket and takes 36 pictures on a single roll of cinema film, double frame size-pictures that enlarge beautifully to 12x18 inches or more. Equipped with the famous Elmar E. LEITZ, Inc., Dept. 6-G Anastigmat F3:5 lens and a focal plane shutter permitting exposures of 1/20 to 1/500 of a second, it is the ideal camera even under adverse conditions of light, temperature and weather. Leica cameras cost $60 and up. See them at your photographic supply store-or write for pamphlet 1186 fully describing them. 60 East 10th Street, New York, N. Y. The pleasures of travel, sport, exploration and nature-study are greatly increased by the strikingly brilliant "close-ups" a Zeiss Binocular gives. The U.S. Navy, after rigid tests, selected Zeiss as the standard service glass. Byrd, Amundsen, Roy Chapman Andrews and other famous explorers also chose Zeiss.. definite proof of superior optical quality. 22 models. At leading dealers. California ke golden Lands of Long-Ago The Cruise-Tour literally takes you abroad... into the myriad fascinations of the Spanish, Americas. Quaint customs tuned to the pulse of medieval Spain, surround you in vivid days ashore in Colombia, Colon, Panama, Costa Rica, Nicaragua, Salvador, Guatemala and Mexico. Yet the Cruise-Tour, the Route of Romance to Los Angeles and San Fran, cisco, costs no more than ordinary ways. Your liner is your home throughout... a splendid ship on sun-smoothed seas... a sumptuous hotel in ten gorgeous tropic ports. Sailings alternate Saturdays from New York fit in with any vacation plan, make the Cruise-Tour a glorious experience any season of the year. WRITE FOR BOOKLET F-2 PANAMA MAIL Steamship Company 10 Hanover Square . . New York 2 Pine Street . . . San Francisco THE GOLDEN WAY TO THE GOLDEN WEST "Mention the Geographic-It identifies you."