National Geographic : 1932 Apr
this Filmo ... but it Up the mountains to Sequoia National Park and the source of the Kern River went Henry F. Swift, San Francisco broker, and Mrs. Swift on vacation. With them they took a cook, a packer, pack horses ... and a Filmo Personal Movie Camera. On a narrow trail, Mr. Swift's horse slipped and fell, and he and the Filmo went fly g off, the Filmo rolling do' n the mountainside. "Except for a few scratches," writes Mr. Swift, "the camera was none the worse for the fun. I might add that I have taken many thousand feet of movies with my Filmo and never once has it caused me any trouble." came up Burton Holmes, pioneer travelog film pro ducer, globe trotter, and lecturer, has found Bell & Howell Professional Cameras de pendable allies on many a journey. Bell & Howell's quarter-century of experience in making the professional cameras preferred by leading producers has made Filmo a personal movie camera that assures you PROFESSIONAL RESULTS WITH AMATEUR EASE Wherever you are going on your vacation, take along a Filmo Personal Movie Camera. In California, in Canada, in the Adiron dacks, on shipboard, you will find it as definitely a mark of appreciation of fine things as fine guns, fishing tackle, or smart luggage. It will add BELL On ication Mountainside unharmed immeasurably to the fun of your trip; and to the fun of reliving its pleasures as you see every moving moment recreated on the screen in your home. Its strength in construction means that the Filmo you buy this year will serve you for a lifetime. Even simpler to operate than a still camera, it will assure you of personal movies of profes sional quality, for Filmo is made by Bell & Howell, for 25 years makers of the cameras used in professional movie studios. Ask for a demonstration at the nearby Filmo dealer's, or write for the book: " What you see you get." Filmo Cameras use Eastman Safety Film (16 mm.) in the yellow box, ob tainable everywhere. Filmo Cameras and Projectors may be equipped (under license of Eastman Kodak Company) for Koda color movies in full color. Bell & Howell Co., 1804 Larchmont Ave., Chicago; New York, Hollywood, London (B&H Co., Ltd.). Est. 1907. What You See You Get-With Filmo & HOWELL FILMO MADE BY THE WORLD'S LEADING MANUFACTURERS OF FINE PROFESSIONAL AND PERSONAL MOTION PICTURE EQUIPMENT The Filmo 70-D, here pictured, is the master of all personal movie cameras. Three lens turret head. Seven speeds. Variable viewfinder. In beautiful Sesamee-locked Mayfair case, priced at $245 and up. Other Filmos as low as $92. Filmo Projectors, $198 and up.