National Geographic : 1934 Feb
BR UNN B OUGHAM The LINCOLN BUILDERS of the Lincoln never compromise with quality. At all times, irrespective of price trends, cost of materials and manufacture, the Lincoln is built to the highest stand ards of mechanical excellence. . . . The Lincoln factory is a model of efficiency. Skilled craftsmen work unhurriedly. Rigid tests control each step of manufacture within preci sion limits almost unbelievably minute. . . . The Lincoln of today provides the un surpassed power and smoothness of the 150-horsepower, V-12 cylinder Lincoln engine. It offers new features of safety, new ease of handling, greater economy of operation, and important refinements of body design and finish that bring to owners a new apprecia tion of motoring comforts. . . . The Lincoln is today available in two wheelbase lengths, in standard and custom body types, at prices that range from $3200 at Detroit. PRESS OF JUDD & DETWEILER,INC. WASHINGTON, D. C.