National Geographic : 1934 May
"WE ARE ADRIFT"-FLASHLIGHT SIGNALS READ. Standing up in the disabled dory, in which he and John Boyle* had drifted 100 miles, George Bell* sent those signals from a large size hand-flashlight. And those signals saved these two fishermen. *Not their real names, although they were given in the coast-to-coast newspaper report. There's the date-linel You'll find it on all Eveready Flash light Batteries...aguarantee that THEY'RE FRESH. You FILL up your flashlight with Eveready Batteries. You snap the switch ... and swift sure light stabs the darkness every time. Of course there are reasons. Right near the top of the list of reasons is freshness. Brimful of long-life, each Eveready you buy is fresh because your dealer sells Eveready Batteries so fast they've no chance to die on his shelves. And besides freshness there are many more reasons... indeed, that com pact Eveready you've bought for only a dime is the tangible result of 40 years of battery making. Perfecting the balanced mix of the six active chemicals that produce the light you want. Working out such things as the "power-stabilizer" which holds these powerful light making elements on tip-toe... ready to light. Designing the metal top, which prevents power from leaking away. All these things are back of the "date-line" with its guarantee that Eveready Batteries are fresh. Bringing Evereadys to such perfection costs money. But it pays ... pays us, and you, too. For it's your insurance that when ever you buy an Eveready Battery ... for a flashlight, a radio, a bell, a buzzer, or motor ignition . . you're sure of getting packaged electricity at its best. National Carbon Company, Inc. General Offices: New York, N. Y. Unit of Union Carbide and Carbon Corporation. Thousands of radios in unwired homes are powered by Eveready Air-Cell "A" Batteries and Layerbilt "B" Batteries. Eveready Dry Cells serve hundreds of uses in the home and in industry.