National Geographic : 1934 May
WHAT ISTHE SECRET that makes possible todaq's loveliest watches? Only in America could if have happened ....... hi uniue partnership between aqe-ol/d craftmanf5p and modern science * Beauty is a birthright of the new ELGIN watches. Brilliantly they are styled to the modem moment. Theirstory is unique in watchmaking history . . . They result from a partnership which ELGIN watchmakers, the most skillful in the world, have labored through three generations to perfect. Today-in a distinctly American fash ion-modem science joins with crafts manship in a close, unusual union. This brings about watch developments neither scientist norcraftsman alone couldachieve. Why is ELGIN the one to perfect such a union? First, because the entire ELGIN movement is made under a single roof. Scientist and craftsman can collab orate under ideal conditions. Second, because even under changing business conditions, ELGIN has year after year invested the large sums needed to make such a union most fruitful. The results are apparent in the new timepieces themselves ... in their accu racy, their beauty. Each of them, before offered to you, must pass exacting tests * 17jewel baguettewitb solid gold case.Black figure dial. Cord attachment. Model 2616 in white gold, model2630 in natural gold. Price $55 * Semi-baguette witb 17 jewels. Solid white gold case Inlaid dial. Model2016-price $55 * 15 jewel model in gold filled case with gold filled band. Model 1143,wbite gold filled, model 1144, natural gold filled. Price$35 Prices slightly higher in Canada by ELGIN'S research scientists. Their timekeeping ability is checked to the absolute standard of the stars. There are many new ELGINS from which to choose. See them at your jewel er's now . . .compare them with other makes. Prices range from $500 to $19. * ELGIN MARK OF AMERICAN LEADERSHIP SINCE 1865 ...