National Geographic : 1934 Sep
WHEN YOU LOOK AT A HOUSE.. And you'llenjoy looking atitalongtimeifitis painted with weather resisting Dutch Boy. .. instead of short - lived "cheap" paint. THE man who buys "cheap" paint must unpaint before he can repaint. See the actual "close up" photos at right. The "cheap" job was put on a year and a half ago. Now it must be burned off before it can be re painted. What a difference with the Dutch Boy job! Painted three years ago, it's still good. Dutch Boy does not crack and scale. Instead it resists the weather... wears down stubbornly by gradual chalking, which leaves an ideal sur face for new paint. When you paint, consult a Dutch Boy painter. He mixes Dutch Boy to meet the requirements of your job and tints his paint to the exact color you specify. No one knows paint like a painter. Start your plans for painting today.. .send for "The House We Live In". Ad- sgg dress nearest branch, Dept. 144. DUTCH BOY WHITE-LEAD Growa T t de C%46 wI "CHEAP" PAINT DUTCH BOY after 1M years after 3 years Firstcost,$160.Paint"all Located,like the "cheap" done" right now. Cost to paintjob,in Ohio,andex burn and scrape off, $75. posed to same conditions. Total, $235 or $156 per Cost, $172 or $57 per year. year. Anew priming coat And still good. No burn is also needed... still ing off and no new prim more cost. ing coat will be needed. NATIONAL LEAD COMPANY 111 Broadway, New York; 116 Oak St., Buffalo; 900 W. 18th St., Chicago; 659 Freeman Ave., Cin cinnati; 820 West Superior Ave., Cleveland; 722 Chestnut Street, St. Louis; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany St., Boston; National Lead & Oil RA Co.of Pa., 316 4th Ave., Pittsburgh; John T. Lewis & Bros. Co., Widener Bldg., Philadelphia. .