National Geographic : 1934 Oct
T HE DAY it was painted the "cheap" job looked pretty good. And its price looked good, too. It was less than the Dutch Boy job next door. But now after only 1Y years the "cheap" paint is all through. (See the close-up photo at the right). Compare this with the Dutch Boy job after 8 years. Dutch Boy does not crack and scale. It resists the weather . . . wears down stubbornly by gradual chalk ing, which leaves a smooth, unbroken surface that needs no burning and scraping at repaint time. Assure yourself a paint job that is good for years. Call in a Dutch Boy painter ... a craftsman who mixes Dutch Boy to meet the requirements of your job and tints his paint to the exact color you specify. No one knows paint like a painter. "The HouseWeLiveIn"is helpful and useful. Send for it today. Address Dept. 145, nearest branch. = I DUTCH BOY WHITE-LEAD - " ^wiytd "CH EAP" PAINTAfter 1% years, Arst cost $t8. Before re Sburning and scraping. Totals $: 88, or $168 a year. DUTCH BOY Same type o house, sime ctv as "cheap" above. Paitsti good, fNpter years. Cost $6. .. or$4 ayear. NATIONAL LEAD COMPANY 111Broadway,NewYork;1160akSt.,Buffalo;90 0 West 18th St., Chicago; 659 Freeman Ave., Cincinnati;820 West Superior Ave., Cleveland; 722 Chestnut St.,St. Louis; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany St., Boston; National Lead & Oil Co. of Pa., 316 4th Ave., Pittsburgh; John T. Lewis & Bros. Co., Widener Bldg., Philadelphia.