National Geographic : 1935 Feb
The Tastiest Ocean Treat from Gloucester plump, tender, juicy CHICKEN SALT MACKEREL FILLETS I guarantee them to please you! TASTE THEM AT MY EXPENSE licious fish can be until you serve some of my mackerel fillets, pre pared the Down East - way. It will be the o rarest treat you've known in months. jo Take one of my new, small, meaty late-caught mackerel fillets. Freshen it. Broil it in its own juices to a tempting brown, until the rich, tender meat Just what falls apart at the touch you want of your fork. Serve piping hot. Your mouth will breakfast! lips over its wonderful flavor. What Makes My Mackerel Fillets So Good ? But you must get the right kind of mackerel fillets-the pick of the new late catch is what you want-to get this real food joy. That's the secret of the tempting goodness of my mackerel fillets. I send you the choicest fillets that are carefully sliced from the fat, tender sides of the new late-caught mackerel. Practically boneless, no waste parts whatever, these mackerel fillets are so tender and full bodied that they just flake into juicy mouthfuls. Send No Money Now unless you wish to Just send the coupon below or write me a letter, and I'll ship you a pail of 18 small tenderloin mackerel fillets-each fil let suitable for an individual serving. My fillets come to you all cleaned-no heads-no tails-no large body bones-no waste whatever-just meaty fillets packed in new brine in a wax lined wooden pail. Taste one--broiled the Down East way. If not satisfied it's Small,Tender the finest mackerel you ever tasted, return the balance at my expense. Otherwise, Mackerel send me only $2 within 10 days. 200,000 Fillets Only families get their seafood from me this "prove-it-yourself" way. I've been doing $00 business this way for 49 years and I must say that this is the lowest price for this /- * size Dail of mackerel fillets I've ever of fered. Send your coupon today for this Delivered real Gloucester treat. FREE! Anywhere FrankE.Davis,The Gloucester Fisherman in the 132 Central Wharf, Gloucester, Mass. United States ---- - ----- - --- --- ' Mr. Frank E. Davis, The Gloucester Fisherman 132 Central Wharf, Gloucester, Mass. My dear Mr. Davis: Please send me, all charges prepaid, a pall containing 18 small, tender mackerel fillets, clear fish, no heads, tails, or waste parts, and practically boneless. If, after Trying a fillet. I am not entirely satisfied. I will return the rest at your expense and will owe you nothing. Otherwise, I'll send you $2.00 within 10 days.* Name--------------------------------------------------" Address -------------------------------------------- City- .- -- -------------------------------- Bank or other reference--- ...---------...----------------- *If you wish to send check for full amount now, I'll include with your mackerel a copy of my 25c beautifully illustrated cook book containing 136 delightful recipes. Your money will be instantly refunded if you are not pleased in every way. ----- ----- ----- -- WEATHER DETECTIVE SHARPEN your weather eye with the aid of the in struments on this page. One tells of temperature today. The other reveals a story of weather to come. They are two of many Taylor temperature and weather instruments for your enjoyment. All are beautifully designed. All are accurate ... made with the precision that distinguishesTaylor instruments, whether for home comfort or scientific research. The name "Taylor" is your guarantee of full quality and satisfaction. Look for that name when you go to buy thermometers and weather instruments. Taylor Instrument Companies, Rochester, N. Y., or Toronto, Canada. Prices slightly higher west of the Rockies and in Canada. HOW COLD is it? Let this attractive window thermometer tell you. c With chromium plated bracket for hanging out side window; turns to any easy reading posi. tion; easy-to-read fig ures. Price $3.50. Other models as low as $1.00. TOMORROW'S WEATHER? You can know today with the Taylor Stormoguide. SShown above, the Regent, with new auto matic signal, walnut and gold case gilt dial 5 .. $25.00 . Other models and shapes from $10.00 to $59.00 . INSTRUMENTS IN INDUSTRY, other types for indicating, recording and controlling temperature, pressure and humidity. Only accurate temperature and weather instruments help you know the weather. The name Taylor has meant accuracy for nearly a century.