National Geographic : 1935 Mar
THE TRUTH ABOUT TOOTH PASTE DON'T expect too much of your denti frice. The mistaken belief that tooth paste can do the work of the Dentist in car ing for the teeth is causing untold ill health. It is keeping many people out of the dental chairs lulled by a false sense of security. Since 86% of our bodily ills have their inception in the mouth, and in view of the conflicting, exaggerated claims often made for dentifrice, it is high time that Americans know the truth about tooth paste-what it can do and what it cannot do in promoting oral hygiene. A recent issue of the Journal of the Ameri can Dental Association expresses the opin ion of the highest dental authorities. It says: "On the basis of available evidence the functions of a dentifrice are limited to its aid in mechanically cleaning the surfaces of the teeth when used with a tooth brush." No dentifrice can effectively clean the hidden areas of the teeth-the inter-proxi mal surfaces, the tiny pits and crevices and the parts beneath the gum margins. These are the real danger spots where the tooth brush cannot reach. These are the places tartar collects and where germs are apt to cause decay spots. If allowed to go unat tended, these conditions frequently lead to a vast train of serious ailments. These surfaces require frequent, thorough inspection and cleansing by a Dentist. At least once in three months everyone should receive this treatment called Dental Pro phylaxis to keep the teeth really clean, the mouth healthy and the body reasonably safe from diseases emanating from the mouth. Dental Prophylaxis is without question one of the most important habits a person can contract. It is painless. It guards your health. It adds much to personal appear ance. A good tooth paste is of great value in keeping the accessible surfaces of the teeth constantly clean. It makes the daily proc ess of cleaning the teeth easier, more thor ough and far more pleasant. It keeps the mouth sweeter-cleaner-and the teeth brighter and more beautiful. By helping to keep the teeth clean, a good dentifrice can retard the development and activity of decay germs. But it cannot eliminate these germs. It can retard the formation of tartar-thereby giving some protection against gum infection and pyor rhea-but it cannot prevent or completely correct this condition. Only your Dentist can safeguard you from these grave dangers. In selecting the proper tooth paste for daily use your Dentist will advise you. (1) Beware the falsely advertised tooth paste. (2) Beware the tooth paste that bleaches or scratches or removes more than the surface accumulations. The great American Dental Association maintains a group of scientific specialists called the Council on Dental Therapeutics. For the guidance of A. D. A. members in selecting preparations for professional and home use, this Council makes careful labora tory tests of all preparations submitted awarding the "Seal of Acceptance" to those products found to be safe and honestly ad vertised. With this Seal provided for your guidance there is no reason for buying doubtful prep arations. lodent Tooth Paste, both No. 1 for teeth "easy to bryten" and No. 2 for teeth "hard to bryten," bear this Seal. lodent has every essential of an ideal tooth paste: absolute safety, un usual effectiveness, delightful flavor. Remember these points when you buy tooth paste.