National Geographic : 1935 Apr
IDEAS? -VERY LIKELY, but what about facts ? What do you actually know about caskets? If bereavement should come - the death of a relative or close friend -would you know just what casket to choose, or how much to spend? Many people would not. Many have "ideas" about caskets - rather than facts. Usually these are the people who, when forced to select a casket, make a hur ried, unfortunate choice; are THE FUNE dissatisfied, unhappy-and then THE PUBL blame their dissatisfaction on Modern fun everyone but themselves, result of the It is to these people that we for somethin advertise. It is to prevent them forefathers k from making painful and some- are at least e times costly errors that we ask ent things th; them to remember and be guid- tormaybea ! ed by theNationalTrade-mark. the minute i On any casket, regardless of he and his fa price, it is a guarantee of value complete con reaved famil: and quality throughout. vice is avail It is easy to prove this state- prices is inde ment for yourself. NATIONAL funeral dire CASKETS, sold by leading funeral directors in every part of the country, may be seen, examined, compared. In price you will find them comparable to other cas kets. But in beauty of design and finish, in struc tural strength, in the quality of the materials used, you will find a great many differences. Ask your funeral director for our booklet, "Funeral Facts." In it you will find much valu able information about funerals, their conduct and cost. Or, if L SERVICE you prefer, write us direct for DEMANDS your copy. It will be mailed in a service is the plain envelope. Just write to blic's demand Dept. N-4, 60 Massachusetts better than our Ave., Boston, Massachusetts. . Today there ty-five differ- NATIONAL funeral direc- i dto do. From s first called, ties are at the COM PANY, INC. and of the be 'hat such ser- Display Rooms in Thirty Cities LOOK FOR THIS TRADE-MARK WHEN YOU BUY A CASKET :RA .IC :ral pul gbe new igh ata ske hei cili nmi v.T ble at reasonable ed a credit to the cting profession.