National Geographic : 1937 Apr
A brand-new customer used the telephone today. Betty Sue called up the little girl around the corner. Every day, hundreds of Betty Sues speak their first sentences into the telephone. Just little folks, with casual, friendly greetings to each other. Yet their calls are handled as quickly and efficiently as if they concerned the most important af fairs of Mother and Daddy. For there is no distinction in telephone service. Its benefits are available to all-old and young, rich and poor alike. To Betty Sue, the telephone may some day be come commonplace. But it is never that to the workers in the Bell System. There is constant search for ways to improve the speed, clarity and efficiency of your telephone calls ... to provide the most telephone service, and the best, at the low est possible cost. BELL TELEPHONE SYSTEM PRESS OF JUDO & DETWEILER,IN WASHINGTON, D. C. t~a~Tu~our"