National Geographic : 1937 Apr
LISTEN, MR. Why waste that high-powered brushing? Your teeth wont really sparkle unless you use the right tooth paste, too! L Pepsodent atone among Tooth pastes contains. IR BECAUSE OF IRIUM. Pepsodeut requires tl SOP. . contains no0 6Rt..I OPU IC BECAUSE OF IRIUM.. BECAUSE OF IRIUM.. pepsaO4t with a stmlates gusudl promotes free- in'gsal. p ryehk ? PEPSODENT TOOTH PASTE IRIUM Gently removes film ... wins flashing new luster ... makes daily brushing extra effective! Are you one of the Disappointed Scrub Hards who brush faithfully day after day -yet still have dingy, film-stained teeth? . . . Then here's news for you. Now proper brushing gets results-in teeth that sparkle with natural brilliance! New Pepsodent ingredient ends disappointment nIRIM-the remarkable new ingredient contained only in Pepsodent-steps up cleansing efficiency and provides smooth washing action instead of hard abrasion. IRIUM makes Pepsodent a wonderful tooth paste. One that responds instantly to your brush - penetrates between teeth -speedily loosens dingy film and floats it away like magic. It's an amazing advance in tooth hy giene! You clean your teeth quicker, easier. Your brushing is useful. Your teeth quickly win that glowing luster that everyone notices. If you would have beautiful teeth, remember that proper brushing is only half the formula. The other half is Pepsodent Tooth Paste containing IRIUM. Try it. The days of Scrub-Hard Disap pointment will be over! All Pepsodent now on sale contains tIRIM.