National Geographic : 1937 May
FIGURES BY ROCKWELL KENT-PAINTING BY T. M . CLELAND 9) 1937 THE SHERWIN-WILLIAMS CO. WHYare more homes painted with SWP than with any other brand of PAINT ? A simple question. And just as simply an swered. SWP gives every homeowner each and every thing he wants in a fine house paint! Beauty... color.., richness of finish ... SWP has them plus. Its white is whiter ... its colors brighter, more permanent. Protec tion . . . complete and lasting. Economy ... SWP covers more surface per gallon; is quick and easy for the painter to apply; and finally, it's washable. All these superiorities of S WP house paint do not just happen. They are the result of the research, ingenuity and resources of the world's largest makers of paint and varnish. They came from the ultra-fine grinding and scientific combination of many pigments.., including "Ozlo," an exclusive Sherwin-Williams product; the careful selec tion and treatment of linseed oils; the crea tion and rigid control of colors. In short, nothing is overlooked to make SWP serve you better, longer, more economically than other paints. Ask your neighborhood Sherwin-Williams dealer for "The Truth About House Paint" booklet for full details. "All you need to know about paint is Sherwin-Williams." And city, town or ham let, the famous Sherwin-Williams "Cover the-Earth" symbol is "paint headquarters." There you will find a Sherwin-Williams dealer eager to help and serve you. A new edition of the famous Home Decorator. Every page in color! Cover by the noted artist T. M. Cleland. Exteriors, room plans and color schemes of America's leading model homes. For your free copy see your neighborhood S-W dealer ... or write The Sherwin-Williams Co., Dept. R-19, Cleveland, O. SHERWIN- W LIAMS PAINTS "ALL YOU NEED TO KNOW ABOUT PAINT"