National Geographic : 1937 May
MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY OTHER KIND SAFETY YOU CAN SEE TOOK at the center of the tread - the only place where tires touch the road- and you will quickly see why Goodyears give you greater safety on any road, in any weather. Only Goodyear builds those big,square-edged blocks of rubber there! Sharp as the cleats on an athlete's shoe, they give you non-slip trac tion for fast starts and quick stops. Diamond shaped, they brace against side-skids on fast > turns and slippery surfaces. Deep-toothed, they provide sure-footed grip in softest going. You paynothingextra for this greater security; ou get rcentertraction rip in any Good year regardless or its price class--because every Goodyear is built to protect our good name! That is why Goodyear Tires are the world's first-choice- because mil lions have learned that THE CHEAPEST THINGONACARSTE BEST TIRES YOU CAN BUY!