National Geographic : 1937 Oct
Skidding is a stop that doesn't happen THE DUAL 10 MAKES A STOP A Sto The dangerous thing about skidding is that it oc curs beyond the point where a car would have to stop to avoid an accident. The Dual 10 is designed to stop a car quicker and straighter on the wettest, most slippery street. The flexible tread wrinkles into squeegee-like action when you .apply the brakes. This new kind of positive traction enables you to stop quicker at 60 in the rain than you have been accustomed to stop at 50 in dry weather. It re moves that feeling of uncer tainty that every driver has on a wet, slippery street. This extra protection for you and others is worth many times its cost. If you are buying a new car the General Tire dealer has a change-over plan that makes full allowance for the equipment tires that come on your car. He will also make full allowance for all the un used tire mileage on your present car. A convenient payment plan is available. The General Tire & Rubber Co. Akron, Ohio In Canada:The General Tire and Rub ber Co. of Canada, Ltd., Toronto, Ont. FREE BOOKLET, "Instructions to Pre vent Skidding," fully illustrated, will be sent on request. * When you apply the brakes flexible ribbons of rubber wrinkle into squee gee-like action-providepositive trac tion on any road, wet or dry. Stops without side swerve or tail spin. THE GENERAL 10 Qc1937. The General Tire & Rubber Co., Akron, O.