National Geographic : 1938 Jul
IEiffHOiyi lP/£D/ 7'1Of Sr1OCD1 GIVES YOU THE QUICKEST NON-SKID STOPS YOU'VE EVER SEEN IN EVERY wet road emergency you need a tire that will turn the road under your car into a dry track. And now, thanks to the new Goodrich Safety Silver town with Life-Saver Tread, you can have a road-dryingtire that works like a whole battery of windshieldwipers...sweeps away the water right and left... gives you the safest, quickest stops on wet roads you've ever seen! Remember, this new skid protected Silvertown also gives you the famous Golden Ply blow-out protection. Thus the lives of yourself and your family are protected against both skids and blow-outs. Your Goodrich Dealer or Goodrich Silvertown Store wants to give you a free demon stration of this new kind of tire in action. So why not go in and get first-hand the thrilling ex perience of a SILVERTOWN STOP? And, for safety's sake, make your next tires Goodrich Safety Silvertowns. I from America's l| Largest * Independent rI Testing Laboratory LIFESAVER "BOTH regular, and also the premi- TREAD SKID Sum-priced tires of America's six PROTECTION largest tire manufacturers were sub mitted to a series of exhaustive road tests over threemonthsperiodbyusto determine their resistance New Life-Saver and wear, with the following result: Tread dries . . NON-SKID--The new Goodrich wet, slippery Silvertown with the Life-Saver Tread roads like a gave greater skid resist- 0OLD Y batteryofwindpers. ance than any other ires the listed at from 40% to 70% 's'.Tioa ter right and PITTSBURGH TESTING LABORATORY dee drainage grooves. Goodrich SAFTY Silvertown "MSKID PROTECTION OF LIFE-AVntionER TREAD Gegraphi--t GOLDEN PLY BLOWntifiesUT PROTECTION "Mention the Geographic-It identifies you."