National Geographic : 1911 Jan
TEMPORARY PRICES AND TERMS upon which Advance Subscriptions are now being ac cepted (at a substantial concession in the price) for the NEW ENCYCLOPEDIA BRITANNICA (11thEdition) published by the UNIVERSITY OF CAMBRIDGE (England) The New (i th) Edition of this Celebrated Work is a Fresh and Original Survey of Human Thought, Learning, and Achievement to the Year 1910. A Small Edition is now being printed, and the first copies will soon be ready for delivery. The work, in 28 volumes and Index, will be in two forms: (1) On INDIA PAPER (very thin and light) in Three Styles of Binding: CLOTH, FULL FLEXIBLE SHEEPSKIN, and FULL FLEXIBLE MOROCCO, the volumes to be only 4 INCH THICK (about 960 pages). (2) On ordinary book-paper in Three Styles of Binding: CLOTH, HALF MOROCCO, and FULL MOROCCO, (about 960 pages). $4.00 a volume for Ordinary paper, bound in Cloth This is little more than half the price (3os. or $7.50 a volume) at which the Ninth Edition was sold when first issued, although the number of pages in each volume is larger by Ioo, the number of articles in the whole work by 23,000, the number of contributors by 400, and the body of information by at least 00o per cent. The slight additional cost (25 cents) for the India paper volumes is not in proportion to ac tual market valuations, as it is well known that books printed on India paper are always issued at high prices. To be increased to $7.50 a volume When, in the opinion of the Cambridge Uni versity Press, the purpose of the present offer (see preceding pages) has been achieved, the price will be increased, and the work will ulti mately be sold at. the regular price of 30s. or $7.50 a volume (cloth). Payment after Delivery No money need accompany advance subscrip tions, nor will any payment fall due until the volumes have been delivered. the volumes to be 24 inches thick Terms of Payment After delivery, the cash price (at the special rate of $4.00 a volume for ordinary paper, and $4.25 a volume for India paper) may be paid in full, or at a slight increase may be divided into 4, 8, or 12 monthly payments. Payment will also be accepted in monthly instalments of $5.oo. Number of Early Sets Available Before proceeding with the manufacture of a large number of copies, the publishers wish to ascertain approximately the relative demand for the work in its two forms and six styles of bind ing (see three previous pages), and until this information has been secured only a small num ber of sets will be printed and bound. The first subscription list will, it is expected, account for all the sets already in process of manufacture. Subscribers whose applications are entered on this list will be placed on a basis of preferential treatment, that is, will receive the large conces sion in price above explained. Those who prefer the India paper impression are particularly urged not to delay their applications, as the preparation of the sets in this form is a slow process. NOTE. -The new ENCYCLOPAEDIA BRITANNICA is offered direct to the public and no book-agents or canvassers are employed. APPLICATION FOR THE PROSPECTUS Full particulars of prices (in advance of publication), of deferred payments, bookcases and bindings, together with a prospectus containing an account of the work, with specimen pages, order form, &c., free upon application. CAMBRIDGE UNIVERSITY PRESS (Encyclopedia Britannica Department), 35 WEST 32D STREET, NEW YORK. Please send me the prospectus of the new ENCYCLOPAEDIA BRITANNICA (11th Edition). Name.......... -- -- --- -- --- -- --- . -- --- ----- NGM- F Profession or Business (with address) ---- ----- ----- --- Residence .-.... ..........------------------ NoTE. -Those who possess copies of previous editions of the ENCYCLOPAEDIA BRITANNICA (now out of date) are re quested to advise us of the fact, and, if they wish to purchase the new edition, will be informed how they can dispose of their old editions at a fair valuation.