National Geographic : 1911 Jan
The ENCYCLOPEDIA BRITANNICA (1th Edition) set on India paper would require 60 lbs., and if 75 per cent. of the first 25,000 applications call for volumes in this useful and attractive form, there will be required such a quantity of it as can not be produced by the English mills in less than a year. It will, therefore, be necessary to de pend for further supplies of India paper that will be immediately required, on the mills in France, Germany, Sweden, and Italy, and in this event it will probably be necessary to place many subscribers on a waiting list. (3) THE BINDING PROBLEM Finally, the problem of forming an estimate as to the number of copies to be bound in the various styles (three for India and three for or dinary paper) assumes a serious aspect in con nection with a work of 28 volumes and Index. One set on India paper, whether bound in full flexible sheepskin (deep sea green) or in full flexible morocco (selected Cape goatskin, dark red), would call for the use of 15 skins. In the past, most buyers have chosen leather bindings. A thousand orders for leather-bound sets would be a comparatively simple matter, but if three out of four of the first 25,000 applicants prefer leather bindings, the number of skins that would be required will be 281,250. In the not impossi ble event of having to effect a world-wide dis tribution calling for the manufacture of 100oo,ooo sets within a short time, the problem of obtaining sufficient leather would be a very serious one. To leave an item of this kind to the last moment, and to enter the market with demands for im mediate deliveries, would have but one result the skins could not be had at once, and, even when they were to be obtained, a rise in price of 5o per cent., or perhaps more, would have to be met. Under no circumstances could so large a quantity be obtained, except by making hard and-fast contracts for monthly deliveries. Mean while, thousands of subscribers would have to be content to receive their volumes after long delay, delivered, it might be, a volume or two at a time (as in the case of the Ninth Edition), according to the capacity of the binders. A LARGE CONCESSION ALLOWED TO IMMEDIATE APPLICANTS WHO, BY SUBSCRIBING IN ADVANCE, WILL ASSIST THE PUBLISHERS TO ESTABLISH THE PERCENTAGES N view of the many unusual circumstances affecting the issue of the new edition, it has been decided to institute a practical test-to in vite subscriptions in advance, but without any payment until after delivery. In order to ascer tain from these advance subscriptions such per centages as will determine the demand for the The Old Format (960 pages, 23 inches thick) and the New (960 pages, % inch thick). This reduced photograph shows the difference in thick ness between a volume of the new (inth) edition of the Encyclopaedia Britannica printed, as in previous editions, on ordinary paper (weight II8 lbs. to the ream) and the same volume printed on India paper (35 lbs. to the ream). Each volume was printed from the same type and em braces the same contents. The India volume, in the opinion of those who have seen it, loses nothing in legibility and strength. It is bound in flexible leather covers, which may be doubled back against each other while the book is held comfortably in one hand. two kinds of paper and six styles of binding, and to use this as a basis for making manufacturing contracts on a large scale, a very substantial concession in price is offered to those who at once make a choice. The results of the contest between the new format and the old are not only being watched by the publishers from day to day, while they are waiting to hear from the public, but are of real interest to all readers and book-buyers in view of the part that India paper may sooner or later play in adding to the popularity and utility of the Encyclopedia Britannica, and, it may be, of all other large works to be published hereafter.