National Geographic : 1911 Mar
The ENCYCLOPAEDIA BRITANNICA (11th Edition) In 28 Volumes and Index A Fresh and Original Survey of Human Thought, Learning and Achievement up to the Year 1910. Issued by The Press of the tlrtberit Hof amtitbrbge, (England) (The New Edition, which is pro tected by copyright in the United States, will supersede and displace all previous editions, including unauthorized American reprints.) The new Encyclopaedia Britannica, printed on India paper and bound in full sheepskin with flexible backs. Width of books, 28 inches; weight, 80 lbs. AN ENORMOUS BOOK IN A HANDY FORMAT 28 Vols. and Index, 27,000 pages-Printed on India Paper and occupying little more than two feet of shelf space The twenty-nine volumes of the new Encyclopaedia Britannica (IIth Edition) will make an imposing dis play. But the publishers have considered those whose objection to this colossal repository of knowledge might be that its appearance must necessarily be colossal. It was realised that if one were able to pick up a volume of the Encyclopaedia Britannicain an idle moment, hold it as a novel is held in one hand, or bend it cover to cover, as one does a magazine, without risk of injury, the work would not only be read in greater comfort, but more fre quently. Since its information is put in a way that cannot fail to please not only those that seek it, but those, young and old of both sexes, who read simply for the pleasure of reading, it was considered desirable that the word "handy" should apply to it in every way. It was, therefore, decided that (in addition to the impression on or dinary book paper, in cloth, half morocco, and full morocco) an impression should be printed on India paper and bound with flexible leather backs. This India paper-used for the Cambridge Bibles and other expensive editions-though tougher and more opaque than ordinary book paper, is scarcely a third of its weight, and its employment for the new (Eleventh) Edition will make each volume less than one inch thick, and the whole twenty-eight volumes and Index will take up about two feet, instead of almost seven feet, of shelf space. One does not think twice about picking up a volume one inch thick in a binding of flexible leather. The Eleventh Edition has thus been made as convenient to hold as to read. PAYMENT AFTER DELIVERY- No Money need accompany Advance Sub scriptions, nor will any Payment fall Due until the Volumes have been delivered IMMEDIATE APPLICATION ADVISABLE In view of the magnitude of the printing and binding (29 vols. of 960 to 1,o64 pages each), the Cambridge University Press is desirous that all who are interested in the new Encyclopaedia Britannica should as soon as possible be in possession of full particulars concerning the work, for its issue in two forms (India paper and or dinary paper) renders it imperative that orders for paper, printing and binding be given in good time, and upon an accurate forecast of the demand in either form and in the various styles of binding. To those who apply at once, in advance of publication, there is offered a great advantage in price, for such advance applications will be accepted at the rate of $4.00 a volume (cloth) instead of $7.50, which will be the ultimate price of the new edition in its cheapest form, as it was the original price at which the volumes of the 9th edition were sold. Illustrated prospectus (40 pp.), 56 specimen pages on India paper, 4 specimen plates, and form of appli cation showing the special advance terms, will be sent by return of post if the reader will write name and address below, tear off this corner, and post to ( Dl.tb[ %3'lt f 't]r ^ NOTE--Those who possess copies of previous editions of Encyclopaedia Britannica Department, 35 W. 32nd St., New York Name. Address. NGM.-- the ENCYCLOPAEDIA BRIIANNICA (now out of date) are requested to advise us of the fact, clearly indi cating which edition they possess (giving name of publisher and number of volumes), and if they wish to purchase the new edition, will be informed how they can dispose of their old editions at a fair valuation.