National Geographic : 1911 Mar
Applications for the New ENCYCLOPAEDIA The first edition of The Encyclopaedia Britannica was issued at Edinburgh in 1768-71 by "A So ciety of Gentlemen in Scotland." Successive edi tions have appeared at an average interval of 14 years. The last com pletely new edi tion was the 9th, in 25 vols., issued vol ume by volume, be tween 1875 and 1889. The new (11th) edition has been ed ited and written as a complete whole. All the volumes are of practically uni form date, all are be ing printed and will be issued at practically the same time. The contribu tors, 1,500 in num ber, include the great scholars, the leading authorities and thebest practical experts of all civilized countries. This photograph was taken in an old country house in England, and the contrast between old fashions and new is strikingly shown by the fact that the volumes of the new Encyclopaedia Britannica in the single-tier mahogany bookcase stand under a portrait painted by Sir Joshua Reynolds about 1775, nearly the time the First Edition of the Encyclopaedia Britannica appeared. early applicants may effect by entering their names as subscribers will enable them to acquire the foremost work of reference at prices which have never before been possible, and which would not have been possible, even in the present case, unless the book-buying public had responded promptly. Immediate applications in the case of those whose names were not entered on the first subscription list will be dealt with with all possible dispatch - that is, as quickly as printers and binders can produce complete sets. 62 printing machines have been requisitioned for the volumes that are being printed on India paper. In view of the fact that the printing of The Encyclopaedia Britannica in this form is a lengthy process requiring unusually careful presswork, and in view of the further fact that the publishers anticipate a demand exceeding 40, 000 sets before May 31st, it has been necessary to open a waiting list, delivery of the volumes to be made as rapidly as printers and binders can turn out the books, but in no case need any payment be made until the volumes have been delivered.