National Geographic : 1911 Mar
NOTICE OF EXPIRATION of the Period . for Registering EARLY APPLICATIONS S , :me for the Eleventh Edition of The Encyclo Y.S paedia Britannica, at Substantial Concessions in Prices, but without Immediate Payments. The Cambridge University Press Advance-of-Publication Orders (New York and London) invited applications in advance of publication for the New Jan. zo, 1911 * Edition of The Encyclopaedia Britannica on a basis of prefer- TOTAL ORDERS . 12,166 ential treatment in the matter of prices to those who by of which the orders applying promptly should assist the publishers to further for sets on India the economical production of the complete work, and in a Paper are . . 10,827 being 89% ofthe total. large edition. The orders for sets on Ordinary Paper (No Payment was required until after delivery of the volumes, the are ....... 1,339 being 11% of the total. object of the advance offer being to ascertain in what propor- Of the bindings of the India paper tion the public would prefer the work - whether on ordinary book sets 81 % are in either Full Sheep skin or Full Morocco. paper as in the case of previous editions, or in the more compact *This table was prepared for the form on India paper (very light, yet strong and opaque)- and what printer thirty days beforeit can be read, and before the reader sees itin March was not less important, to ascertain their preference as regards the orders will probably have totalled over t8,ooo instead of 52,166 as above. the six styles of binding.) The purpose of this advance offer having been achieved, the relative demand for the work in its essentially different formats having been definitely determined (this being necessary before making estimates for the printing and binding of a large edition - 25,000 to 50,000 sets - of a work in 29 volumes of 960 to 1,064 pages each), the manufacturing will now proceed rapidly and on a scale altogether without precedent in publishing. Delivery to early subscribers has already begun in the case of SVolumes I to XIV inclusive, and the other volumes (XV to XXIX) are in the binders' hands. ? Complete publication of the Eleventh Edition of The Encyclopaedia Britannica will, therefore, be effected soon after this magazine is in the hands of its readers. The sale has been so extremely successful that in order to allow all who wish to purchase the book an opportunity of obtaining it on the most favourable terms possible, it has been decided to allow the present low prices to remain open till May 31st next. The first printing of 17,000 sets-12,000 on India paper and 5,000 on Ordinary paper-(which it is expected will be finished by March 1st) will, in respect of the India paper, be over-sold by the time this advertisement is read; so that those who do not order promptly will find their names far down on the list of subscribers to whom deliveries will be made in impartial rotation from the further stock of sets which has been put in hand. The advance-of-publication prices are only $4.00 a volume for ordinary paper bound in Cloth, or $4.25 a volume for India paper bound in Cloth (the Ninth Edition having been sold when first issued at $7.50 a volume, Cloth, which will be the ultimate price for the Eleventh Edition). The leather bindings (full sheepskin and full Morocco) are now correspondingly low in price. The present saving which P.T. O.