National Geographic : 1911 Nov
ned 100 pages less than do those which may now be,purchased (in little more than half that price. ire, however, of 30s. ($7.50) (which is the normal, the standard, charge) new edition will eventually be APPLICATION FOR THE NEW INDIA PAPER PROSPECTUS Full particulars of prices, deferred payments, book cases, bindings (including the new Full Limp Leather, Prayer-book style), together with the prospectus de scribed opposite, will be sent free, on application to CAMBRIDGE UNIVERSITY PRESS (Encyclopaedia Britannica Department) 35 WEST 32D STREET, NEW YORK Please send me the new India Paper Prospectus of the 11th Edition of the Encyclopaedia Britannica. Name_ Profession or Business residence The present low price may the more easily be afforded owing to the institution of serial payments. $5.00 is all the immediate outlay that is required to obtain delivery of the 29 volumes, and, after they have been received, purchase may be completed in monthly pay ments of the same amount. The work is, therefore, "placed'within the reach of all. Should the subscriber, however, find that it better suits his convenience to complete purchase in a shorter time, he may do so by making 4, 8 or 12 monthly payments, at practically the cash price. A 164-PAGE PROSPECTUS SIMILAR IN FORMAT T THE WORK IT DESCRIBES -POST-FREE UPON APPLICATION The reduction in weight and bulk effected by the use of India paper has been utilized by the publishers of the new Encyclopadia Britannica in the preparation of a new prospectus in which the book is described with a fidelity and at a length attainable within a reasonable compass in no other way. In format this prospectus is a replica of the India paper impression, and it has thus been possible not only to reproduce a large number of extracts from typical articles exactly; as they appear in the original work, but to exemplify in the prospectus itself, which consists of 164 pages of printed matter, together with numerous selected plates, maps, cuts, etc., the convenience and compact ness of the India Paper Format.