National Geographic : 1912 Aug
Assuan Dam, part of the Nile system, one of the greatest engineering projects of its kind. The Nile System-The Bell System For thousands of years Egypt wrestled with the problem of making the Nile a de pendable source of material prosperity. But only in the last decade was the Nile's flood stored up and a reservoir established from which all the people of the Nile region may draw the life-giving water all the time. Primitive makeshifts have been super seded by intelligent engineering methods. Success has been the result of a compre hensive plan and a definite policy, dealing with the problem as a whole and adapting the Nile to the needs of all the people. To provide efficient telephone service in this country, the same fundamental principle has to be recognized. The entire country must be considered within the scope of one system, intelligently guided by one policy. It is the aim of the Bell System to afford universal service in the interest of all the people and amply Isufficient for their business and social needs. Because they are connected and working together, each of the 7,000,000 telephones in the Bell System is an integral part of the service which provides the most efficient means of instantaneous communication. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service "Mention the Geographic-It identifies you."