National Geographic : 1912 Sep
Lasting Reliability-that is the quality which has made the great Waltham Riverside move ment famous the world around. That is the essential of a good timepiece. And it is lasting reliabil ity which makes the Riverside a lifetime investment and in the end, the most economical watch to buy. WALTHAM Riverside Sixty years ago a watch was a costly possession. And the best watch of that time was an inferior timekeeper, measured by Waltham-Riverside standards. In those days all watches were made in Europe, chiefly in Switzerland. But Waltham has pio neered a wonderful change in the watch industry. Waltham in ventions and methods have been revolutionary. Now, everyone can afford a good watch-a better watch than was known sixty years ago. Now, the world looks to America for its watch supply. Today, as little as forty dollars will purchase the distinguished Waltham Riverside. The Waltham Riverside is made in various sizes for ladies and gentlemen-in 17 or 19 jewel grades, carefully timed and adjusted at the factory. a1j < It is a watch of "style" and exquisite beauty-the favorite of people ti who know, in every civilized country. Sold by all Jewelers. •' o Write for the Riverside Booklet ' before buying a watch of any kind. It may save you from a S costly mistake. It certainly will help you to make a satisfac Story investment in a watch. It describes and illustrates 's, N Waltham Riversides for ladies and gentlemen. Write to day. Use the coupon. It's FREE. o S, "It's Time You Owned a Waltham Riverside." 0o WALTHAM WATCH CO. Waltham, Mass. "Geographic readers may depend upon the character of our advertisers."