National Geographic : 1912 Oct
kY/hy Do Schools and Colleges Advertise? T HE REASON is certainly obvious and easily answered. They adver tise because it is believed to be a dignified means of presenting the advantages and high character of their particular institution to the people of the country, who are daily confronted with the serious problem of what is the best to be done for the growing sons and daughters-in short, how best to equip their children for the position in life which they are to take. THE NATIONAL GEOGRAPHIC MAGAZINE goes into hundreds of schools and colleges throughout the United States, and is regarded as one of the foremost aids in teaching that which is the most inclusive of all sciences Geography. We know this by reason of the fact that hundreds of unso licited letters have been received from teachers throughout the land congrat ulating the Society upon the educational merit of its Magazine. If this much be granted, may we not lay before you several solid business reasons why your own magazine, the GEOGRAPHIC, should be used for presenting your school to exactly the people whom you wish to interest? It will probably surprise you to know that the monthly circulation of the GEOGRAPHIC is now 175,000, every copy going into well-to-do, cultured homes, where it is read by the entire family. An interesting fact is that 80 per cent of the entire circulation goes into the homes of business and pro fessional men, and it is received in a more intimate way than any other magazine could, because, as members of this great organization, they own it themselves, and each member feels a proprietary interest. It is not for sale on any news-stand, is not a commercial enterprise, and its sustained interest and lasting association is proven by the fact that the gross loss from every cause is but 22 per cent yearly, whereas most magazines lose from 30 per cent to 6o per cent. The GEOGRAPHIC'S net increase so far this year is 55,000, and will undo btedly be 65,000 from present indications. In placing the facts directly before the heads of educational institutions, colleges, preparatory and finishing schools for both sexes, we ask your per sonal investigation and the opportunity to prove every point that has been presented, because the GEOGRAPHIC is not a business project with a field force of solicitors. Some advertising agencies do not seem to have the slightest idea of its wonderful circulation, intimate entree into the home, and the re sponsiveness of its readers. We desire but a limited number of advertising pages and accept only the highest type; therefore your company is safe guarded. The rate is very fair, considering the guaranteed circulation of 175,ooo plus the quality and assured consideration. For any further facts or figures, please write ADVERTISING DEPARTMENT, NATIONAL GEOGRAPHIC MAGAZINE, WASHINGTON, D. C.