National Geographic : 1912 Dec
The NationalGeographicMagazine Guarantees200,000 Copies Monthly An Analysis of Advertising Value Quality and Quantity of Circulation . . 60% Intimate Introduction into the Home . . 20% SustainedInterest . . . . . . . .20% The Geographic Offers (total) 100% Quality and Quantity The GEOGRAPHIC guarantees 200,000 monthly, each copy going by direct sub scription-not for sale on any news-stand. It goes into the well-to-do, cultured homes of people who want the best and will have it-a fact which is easily proven. No magazine published can surpass the class of GEOGRAPHIC readers and very few approach it. Intimate Introdu[lion into the Home The GEOGRAPHIC goes into the home by direct subscription and is read by every member of the family, the head of which, as a member of the National Geo graphic Society, looks upon the magazine with a proprietary interest, for the members own it themselves, and do not hesitate to refer to it as "Our Magazine, the GEOGRAPHIC"; therefore, nothing could be closer than the bond between the GEOGRAPHIC and the 200,000 homes it enters each month. Sustained Interest Where most magazines lose from 30 to 60 per cent of their subscription cir culation each year, the GEOGRAPHIC loses but 2%2 per cent from every cause, and has increased 100,000 in less than two years, without using a premium, clubbing offer, or solicitor. The circulation has been built up by the readers themselves, who think so much of their magazine they wish their friends to have it, and re taining97% per cent year in and year out indicates that the new subscribers were well satisfied, aside from the thousands of letters we receive saying so. What magazine can offer more? We can only publish 54 pages of advertising. We accept only the highest type, for we represent an unlimited purchasing power; 40 per cent of our sub scribers are automobile owners; 80 per cent prominent business and professional men throughout the country who take the GEOGRAPHIC in their homes. WRITE FOR ADDITIONAL INFORMATION DESIRED Advertising Dept., National Geographic Magazine, Washington, D. C.