National Geographic : 1912 Dec
nIa ,neur~~od~ In these words a distinguished editor characterized the new Encyclopedia Britannica in its attractive and con venient format (printed on thin but strong and opaque India paper, English-made, each volume being but one inch thick, although having 1000 pages). "At last an encyclopedia," he wrote, "that a man can read with a cigaror a pipe," a volume being so light in weight as to be held easily between thumb and forefinger, and in the flexible bindings (Full Sheep, Full Suede and Full Morocco) the covers may be bent back against each other like a magazine. "An inspiration of genius," wrote the Rev. Dr. Aked, while thousands of satisfied subscribers have written with equal enthusiasm regard ing this wholly new idea in Encyclopedias. Asa Christmas present, therefore, the new Britannica, both because of its incomparable contents and its "handiness," is in a class by itself, adding to qualities of usefulness and serviceability a distinctiveness beyond all other works of its kind. Its continued success-forty thousand rets having already been sold-testifies to the public :cognition that it is the one work of reference which possesses every feature that can possibly recommend it: (i) it is new; (2) up to date; (3) trustworthy; (4) comprehensive; (5) easy to buy; (6) easy to use; (7) a good investment for small sums. India Paper Edition, Full Flexible Suede (rounded cor lers, prayer book style), each volume on its own shelf. NOT TO KNOW THE WONDERFUL STORY Of the making of the new Encyclopaedia Britannica is to be ignorant of a great achieve ment-the building (at a cost of $1,500,000) of a " monument to the learning of the Anglo Saxon race such as no other people has ever reared to itself." S NOT TO HAVE AT LEAST INVESTIGATED This new work, by means of our large pros pectus (164 pages), for which more than o00,000 persons have applied, is to have denied yourself a real literary pleasure, a delightful and stimulating half-hour. The prospectus is worth reading merely as an elab orate and highly finished piece of advertising literature. Application for Prospectus-The New Encyclopaedia Britannica a 'Containing many specimen pages printedon thin India paper, as well as many full page plates, maps, text illustrations, lists of contributors, etc., will be sent free upon application. Some of the main divisions of this prospectus are suggested by the following: New Discoveries in All Sciences; The Uni versity of Cambridge and the Encyclopaedia Britannica; Classified List of Articles; The Most Successful Book of Our Time; The Work of Original Thinkers and Discoverers, in cluding 8 Winners of the Nobel Prize; India Paper "An Inspiration of Genius"; CoursesofReading; The Alphabetical Index-A Question Answerer; The Subject Index-A Guide to Reading; Practical Usefulness of the Work; The Story of the Ship; The War Against Diseace; Geography a New Science; 113,000 Words on China; Schedule' K"; The Initi ative, Referendum and Recall; Law and Legislation, etc. Manager, The Encyclopaedia Britannica 35 West 32d Street, New York City Gas Building, Chicago 149 Tremont Street, Boston Monadnock Building, San Francisco India Paper Edition, No. 2 Bookcase N.G.M.4 Name Address llllilllllllllllllllllli lllllll" Me ntion the Geo g raphic-IlllIIIt identllll llllllllllllllllllllllllllllllllli ll llllli tlIilI+II Iill lilllllliifie s you."llillllllllllllllllllllllllllllllllllllililiilllll l mmmmmnlllllllllllrllllllllllll "Mention the Geographic-It identifies you."