National Geographic : 1913 Jan
Always on Guard No matter where a ship may be along the American coast; no matter how dark, or cold, or stormy the night, the coast guard is on watch, patrolling the nearest beach or rocky cliffs. This man, always on guard, could, by his own unsupported efforts, do little to save life, or to guide ships away from perilous points. As a unit in an efficient system and able, at a moment's notice, to command the service of his nearby station, he be comes a power to whom all ship owners and passengers are indebted. In the same way, the Bell Telephone in your home and office is always on guard. By .itself, it is only an ingenious instru ment; but as a vital unit in the Bell System, which links together seven million other telephones in all parts of this country, that single telephone instrument becomes a power to help you at any moment of any hour, day or night. It costs unwearying effort and millions of dollars to keep the Bell System always on guard, but this is the only kind of service that can adequately take care of the social and commercial needs of all the people of a Nation. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES Every Bell Telephone is the Center of the System. "Mention the Geographic-It identifies you."