National Geographic : 1913 May
WHEN IN DOUBT-"LOOK IT UP" IN The The Sum of human Knowledge 29 volumes, 28,150 pages, 44,000,000 words of text. S Printed on thin, but strong opaque India paper, each volume but one inch in (New 11th Edition) Issued 1910-11 by the CAMBRIDGE UNIVERSITY PRESS (England) thickness. THE BOOK TO ASK QUESTIONS OF W HETHER you wish to know about the local conditions that are respon sible for the floods on the Mississippi, referred to in the morning paper, or to as certain what are the symptoms of diphtheria, what is the population of Honolulu, how to ride a horse, or how to lay out a tennis-court, the answer is given promptly, authorita tively, in the new Encyclopaedia Britannica. No less promptly and authoritatively will this great work answer questions relating to your business, the articles of daily use in your home, your recreations or your fads, the affairs of the day in national or inter national politics, the new tendencies in social progress, the new developments in science, in literature, or in art; an invention, a theory, an event in history, the life of a famous man, conditions of trade or manu facture in any city or country of the globe, etc. The immediate crisis of the moment may require an answer which this book, alone of all works of reference, can give at once-an answer that may be valuable be yond estimation in mere dollars and cents. The Encyclopaedia Britannica gives not only the last and most authoritative word on scientific re search, but it deals with matters of practical, every-day concern. The explanation of a strange term in poker, the industries and products of California, or directions for gardening operations for each month of the year, are as essential to its completeness as a description of the latest theories concerning "canals" on the planet Mars. FOR READING OR FOR STUDY THE new Encyclopaedia Britannica is full of the romance of the age in which we live. It contains all that is new, and new views of all that's old. Its pages deal with the amazing progress. and the revolutionary changes which have made the last twenty five years so prolific in scientific productiv ity, and in appliances for increasing human comfort and economizing' industrial effort. The new edition gives the history of the re motest ages, as that history is known to archaeologists whose latest discoveries have thrown new light upon old problems. Its articles dealing with the newest develop ments in science, in manufactures, in com merce, in exploration, are written by practi cal experts. Articles of a utilitarian char acter have received no less attention than those of a purely theoretical sort. The re cent industrial and social changes in all lands; recent wars, treaties, and con ventions, recent progress in the de- ., velopment of literature, of art, pure and o.pf ^ applied; thenewinterpretationsinre- +'4°. ligion and philosophy-infact, the 40 .4 A 0 .^^ wholestoryofallthatis interest- S ,, .V' S ing and important in the pro- g1 t,e digious activities in every , 9° departmentofthe world's O' , " life that have marked v, . #& o, thelast twenty-five 0O , ."" ."" years, are here ." stated clearly , by authori- \" * ties. ,e n " ' . The Only Encyclopaedia with an Index ,\ "Mention the Geographic-It identifies you." " ." S.. Q.