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National Geographic : 1913 Jun
Contents
There must be a good reason for it. has that in consulting these volumes he will obtain an absolutely authoritative opinion, is alone worth the cost of the work," writes Professor Henry Crew, of Northwestern Uni versity. Its contributors are men of thought, men of action and men of practical knowledge; men of the standing, for example, of the Nobel Prize winners. To purchase The Encyclopaedia Britannica, therefore, is equivalent to buying a draft on the Bank of Certified Knowledge; it means that the person who owns this book will have at his command a fund upon which his drafts will never be dishonored. He will have the essen tial knowledge and accumulated experience in every field of learning and practical endeavor guaranteed as accurate and trustworthy by the signatures of the contributors. T O draw upon this bank of universal knowledge is to do so with confidence that the information secured is the best obtainable and cannot be controverted. Here is information the reader can absoltely rely upon, but so presented that it is interest ing to read. It is written in clear and intelligible style, not by "hack" writers, but by men of ideas and originality, who give to their articles the charm of literature. The reader feels at all times the leadership of a great mind, whether he is reading about the government of the United States, by the Right Hon. James Bryce (author of "The American Commonwealth"); American literature by Professor George E. Woodberry (literary historian and poet); the arts and crafts of Japan, by Captain Brinkley (a life-long resident, and the leading authority on its art and history); the construction of an ocean liner or battleship, by Sir Philip Watts (designer of the "Mauretania" and the "Dreadnought"); the production of steel by Prof. H. M. Howe, of Columbia (Bessemer medallist); the microbe of malaria, by Dr. Sims Woodhead (noted investigator of infective diseases); radio-activity, by Prof. Ernest Rutherford (No bel Prize winner for chemistry); the people of Africa, by Sir Harry H. Johnston (founder of British Central Africa); the history of Christianity, by Prof. G. W. Knox (author of "The Religion of Jesus"); the Polar Regions, by Nansen (Polar explorer) or any one of half a m illion topics,- about anything, in fact, that can touch his interest at any point, or arouse his casual curiosity. THE MEN WHO MADE THE BOOK The names of the 1,5oc specialist contributors of international reputation, representing 21 countries, who wrote the articles in this wonderful new IIth edition certify to a quality which has always given The Encyclo paedia Britannica its unique position as a final court of appeal in all matters of inquiry, research or study. In this list are to be found: Astronomers Metallurgists Mathematicians Biologists Botanists Zoologists Agriculturists Administrators Explorers Travelers Historians Educators Lecturers Business Men Manufacturers Diplomatists Government Officials Legislators Librarians Physicists Geologists Geographers Cartographers Physicians Surgeons Veterinarians Military and Naval Officers Philosophers Psychologists Novelists Poets Actors Essayists Statesmen Sociologists Journalists Numismatists Chemists Engineers Architects Meteorologists Philologists Anthropologists Archaeologists Biblical Exegesists Divines Art and Dramatic Critics Lawyers Judges Economists Bankers Industrial Experts . Musicians Collectors .A" Curators 4^ Sportsmen ,. ~ ' Does such a book make no appeal to you? Do you know of any other means of securing reliable informa tion at so low a price, and do you not know that unreliable information is dear at any price? _ "I would not willingly spend a day without having the work accessible," writes 4, one subscriber. "I should make many sacrifices rather than do without The C v Encyclopedia Britannica," says another. These letters are typical, and voice the general verdict of subscribers. Are you a man with a closed mind? Or do you still desire , to grow? If you do, take this opportunity to investigate the new Encyclopedia Britannica through our 16o-page prospectus of speci- p ° men pages, maps and illustrations. Write for it today. "Mention the Geographic-It identifies you."
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