National Geographic : 1913 Jul
lllllllllllllllll11 111111111111111111111llllllllllll lllllllllllllllllllllllllllllllllllllllll lllllll IIIll lllllllL: The National Geographic Magazine and Your Advertising Appropriation W HEN selecting the list of magazines to carry the advertising of your business in terests, you should make a searching analysis of value to determine how best your appropriation may be invested, be it large or small. The GEOGRAPHIC has the largest circula tion of any monthly magazine published in the world without news-stand sale. It enters 225,000 homes of culture and wealth, where it is looked upon with a proprietary interest. Its circulation, therefore, combines quantity, a quality unequaled, a unique and intimate association in the home, and, last but most significant, a sustained interest which has never been equaled by any magazine, which is de monstrated by the fact that the GEOGRAPHIC actually retains 97% per cent of its subscribers every year. When the gross loss is only 1 per cent above mortality, it is the surest indication of the readers approval and spells value received and complete satisfaction. Should not your Advertising Department be instructed to investigate the GEOGRAPHIC? ADVERTISING DEPARTMENT NATIONAL GEOGRAPHIC MAGAZINE WASHINGTON, I). C. .l ll ll lilllllllllIllll lll11111111111111111llllll illliIIIllllllllll iIlllliiiiiiii Illll lllllllliiillllllllllllllilllllr.