National Geographic : 1913 Sep
How proper lathering helps your razor If you expect your razor to do its best to cut clean, smooth and even-you must first soften your beard with the right lather. The right lather has a double action on the beard, STICK necessary to perfect softening. First the soap removes the natural oil which covers each hair; second, the water is thus allowed to reach the hair and thoroughly moisten the beard. The right lather requires no mussy "rubbing in" with the fingers, because of this thorough moistening. The beard is quickly softened while the lather is being worked up on the face. The right lather is Colgate's Shaving Lather, be- POWDER cause it is based on these correct principles of shaving because it gives the right result-a cool, clean, comfortable shave. STICK, POWDER, CREAM-Colgate's gives a wide choice of method and satisfies every shaver. Buy your choice of the Colgate Shaving preparations at your dealer's. Or send us 4 cents in stamps for a trial size of the Stick, Powder, or Cream. Address: Colgate & Co., Dept. 66, 199 Fulton St., New York. Colgate Preparationsare most acceptable as Christmas Gifts. CREAM COIL GTE'S H8AOING LATHER STICK - POWDER - CREAM I PRESS OF JUDD & DETWEILER. INC. WASHINGTON, D. C.