National Geographic : 1914 Feb
Locomobile Closed Cars The Locomobile owner spends more time in his closed car than on train or shipboard. In fact, the closed car is used almost as much as the home. To make the ideal closed car like the ideal home has been our endeavor. We have aimed to surround our closed cars with the luxury and repose of the home, to build into them the same comfort and safety that is built into the home. Realizing the difficulty of achieving this ideal, we extended our organiza tion to include artistic ability of national reputation. We felt that in order to proceed equally along mechanical and aesthetic lines, extra effort and special develop ment were necessary. We felt that the roles of architect, builder and decorator should be combined in one organization. Another method adopted to achieve our ideal has been to eliminate dis tinguishing features that would adver tise the car at the owner's expense. As in the home, we have endeavored to create distinction without any savor of commercialism. Locomobile cars are essentially beautiful privately owned cars, first of all. The Loco mobile carries no label. It acquires distinction through a lack of con spicuous features. Our policy to build the Locomobile in limited quantities, not more than four cars a day, has been a potent influence in working out our ideal of the closed car. Only one Locomobile in seven is a closed car. It receives intimate per sonal attention and supervision, which gives a distinct atmosphere to the com plete product. The result of all these efforts has been an increase in the sale of Loco mobile closed cars over any previous year. As our output is limited we have fewer closed cars on hand at this time than ordinarily. Locomobile closed cars are illustrated in a color book, which we will forward on application, together with photographs from the Locomobile Studio, if the writer will kindly specify in which type of closed body he is particularly interested. The Locomobile Company of America Bridgeport Connecticut "Mention the Geographic-It identifies you."