National Geographic : 1914 Feb
The Magic Flight of Thought AGES ago, Thor, the champion of the Scandinavian gods, invaded Jotunheim, the land of the giants, and was challenged to feats of skill by Loki, the king. Thor matched Thialfi, the swiftest of mortals, against Hugi in a footrace. Thrice they swept over the course, but each time Thialfi was hopelessly defeated by Loki's runner. Loki confessed to Thor afterward that he had deceived the god by enchantments, saying, "Hugi was my thought, and what speed can ever equal his?" But the flight of thought is no longer a magic power of mythical beings, for the Bell Telephone has made it a common daily experience. Over the telephone, the spoken thought is transmitted instantly, direct ly where we send it, outdistancing every other means for the carrying of messages. In the Bell System, the telephone lines reach throughout the country, and the thoughts of the people are carried with lightning speed in all directions, one mile, a hundred, or two thousand miles away. And because the Bell System so adequately serves the practical needs of the people, the magic of thought's swift flight occurs 25,000,000 times every twenty-four hours. AMERICAN TELEPHONE AND TELEGRAPH COMPANY One Policy AND ASSOCIATED COMPANIES One System Universal Service "Mention the Geographic-It identifies you."