National Geographic : 1914 Feb
ENCYCLOPAEDIA BRITANNICA "Something Entirely New In Books" "The One Book to Own, If You Can Own But One" THE UNIVERSE AT ONE'S ELBOW SUBSCRIBERS SAY: "A comfortable book to live with." "Impossible to improve on these volumes." "Practically faultless." "A splendid travelling companion." "Delighted with both form and substance." "A superb example of bookmaking." "The best investment around this house." "Acme of perfection in bookmaking." "An unprecedented thing." "A work in a class by itself." "Should grace the shelves of every home, office, or public library." "Most attractive in every way." "A genuine sense of pleasure." "The price is astonishingly low." "Equal to our highest expectations." "All that it is represented." "Fresh, full, and a thing of beauty." "Ease in handling and economy of space." "The improvement is almost indescribable." "Beauty and lightness of the volumes." "Indispensable to every active intellect." "An epochal contribution to literature." "Equally English and American." "Astonished to find all promises fulfilled." "Delightful fireside companions." "The books in their new form are perfec tion." "A great comfort." "Advantages of lightness and small bulk." "A daily intellectual delight." "Leaves nothing to be desired." "So complete and yet so concise." "A tremendous advance." "Now truly international." "Nothing else to compare with it." "Stands without a single rival." "Most perfect I have ever seen." "It is simply indispensable." "Expectations met in every way." "I have ordered two more sets." "Prospectus fails to do justice to it." "Perfection in bookmaking." "Little short of marvellous." "Worthy of its high traditions." 120 West 32nd Street, New York. To the Reader of this Magazine: A farmer in a one-room shack in South Dakota. The Emperors of Russia and Germany. A newsman in Toronto. The head of the U. S. Steel Corporation. These and 50,000 other men and women all over the world, and in every walk of life- rich and poor--have bought the new Ency clopaedia Britannica. Were you as rich as Mr. Rockefeller or so poor that $5 a month meant actual sac rifices, you oould not afford to be with out it. On the following pages you will find photographs of subscribers of all classes, from rulers to wage-earners. To each of them the new Britannica has proved of practical daily value. Before the sale is closed and the price advanced, we want you to realize what the possession of this incomparable work will mean to you in your business, or in your home. Let us send you, free by mail, a beautifully illustrated prospectus of 250,000 words, which costs us 50 cents a copy to print and mail. It will perhaps give you a new idea as to why the Encyclo paedia Britannica is "the most successful book of our time." Yours faithfully, The Manager.