National Geographic : 1914 Mar
Building and Serving To build the best car possible. To make it give the greatest possible satisfaction. That is the purpose of our company. We state it because we believe it will help us to gain and hold the favorable opinion of the public as regards our car and our methods. Our ideal is simple enough-to produce the best, to serve the best. Our policy of limited manufacture, not more than Four Cars A Day, is one of the practical steps taken to accomplish Loco mobile Quality. Every Locomobile employee is instructed to carry out the company motto, Quality instead of Quantity. He is working for Locomobile Quality in production or service. Our phrase, "The Best Built Car in America," is a purpose, an ideal-not a claim of superiority. To accomplish our ideal we must supply transportation of the highest quality. The Cunard Line, with its wonderful record for both safety and speed, does not build its ships. Ordinarily the railroad does not build its rolling stock. The Locomobile is built in the Locomobile shops, a plant designed for Quality Work. It is built from selected materials of the highest prices and quality and it is made by expert New England mechanics. We create our car, and father it in definitely during its use. We try to make the Locomobile stylish, luxurious, efficient and above all, safe. Every part is tested. Every group of parts, every chassis, every car, is tested. Our idea in going to all this expense and trouble is to make every Locomobile like every other Locomobile down to the small est details that have to do with efficiency, comfort and safety. A Locomobile, when delivered to the owner, is watched over by trained men employed in our 16 branches distributed throughout the country. These branches, dedicated to our owners, are Service Sta tions as well as Salesrooms. The word "Service," so far as we know, has never been defined. We define it as follows: That effort expended by the Loco mobile organization which produces the continued satisfaction, comfort, and safety of the owner with the least possible incon venience and expense. Our branch house system was inaugu rated in 1899, our first year, as an im portant part of our policy. The information and experience result ing from the operation of these branch houses has enabled us to better our car and our service every year. The Locomobile Company of America Bridgeport, Conn. "Mention the Geographic-It identifies you."