National Geographic : 1914 Apr
W N\\\\ \\\^^X\\~,\^^ S "Father built this house! Your children-when they grow up- why you can have a dependable Stucco Swill they be proud of the "House that house if you want to. It provides the best SFather built?" Twenty years from now, method of construction. will it be a modern, soundly built, valu- Build with your eyes open. Let us able property? explain to you this The next gen- l' whole fireproof eration won't tol- constructionprob erate inflammable lem. It will be an houses. The next M etal Lath immense help to generation will your architect if laugh at a house that has to be constantly you know what he is talking about. Tell repaired. For the house of the future will us what sort of a building you are plan be a permanent, dependable house. Al- ning and we will mail invaluable books most as cheaply as with wood you can on the subject and give you any special build that sort of a house now. Stucco help needed. houses are no longer luxuries. Also mention architect's name so we Herringbone Metal Lath is the reason can co-operate through him. THE GENERAL FIREPROOFING CO., 1504 Logan Ave., Youngstown, Ohio Also makers of SelfSentering, the expanded metal that makes reinforced concrete without form. \ \\\\.\ \\\\\\\N\\\\\\\\\\ \\\\\\\ \\\\ N . "Mention the Geographic-It identifies you."