National Geographic : 1914 Apr
Buying Bonds Systematically A systematic policy, rigidly maintained, is conducive to the best results in every department of business life. The same method, applied to investment, is particularly effective. The business or professional man whose income exceeds his requirements is certain to have more money safely invested at the end of a period of years if he purchases sound securities with regularity. An important feature of a truly systematic and scientific plan of invest ment is diversification. Even in so safe a field as seasoned bonds, a wide distribution among various types of sound securities is desirable. The need for diversification applies with equal force to nearly all investors, regardless of the size of their surplus. We shall be pleased to send you our booklet entitled "Buying Bonds Systematically" which contains much useful information concerning methodical and prop erly diversified investment. Send for General Circularand Booklet J.N-13 N. W. Halsey & Co. SNew York Boston Chicago London Philadelphia Baltimore San Francisco Geneva Downtown Chicago Building Bonds To Net 5/26 Security is a 21-story office building on the principal retail street, at one of the busiest corners. Value of property nearly twice bond issue. Net income twice interest charges. Margin of security will steadily increase. Ownership strong and experienced. An ideal investment for investors requiring absolute safety of principal and good interest return. Ask for Circular No. 831-D. Peaboody HouIhteling &Co. (Established 1865) 10 S. La Salle Street, Chicago "Mention the Geographic-It identifies you."