National Geographic : 1914 May
is so near that you have no time to waste, and if you live anywhere near one of our offices, perhaps you can go in and see the various styles of binding at any of the addresses on the bottom of the first page. During the last week our offices will all be open until 8 p. m. on Monday, Tuesday and Wednesday, May 25th, 26th and 27th, and until 12 o'clock, mid night, on the evening of Thursday, May 28th. If by any chance you should not see this magazine until the last moment,you can secure a set on Thursday evening by telegraphing or telephoning to any of these offices. The India Paper and the Bindings The India paper used in the new Britannica makes the book three times as light, and one-third as bulky as the cheaper paper used in ordinary books. THE ENCYCLOPAEDIA BRITANNICA CO., 120 West 3 2d Street, New York. ORDER for Indi Please send me the new Encyclopaedia Britannica, rith edition published by The Cambridge University Press, of England. I enclose $ being pa rst payment and I agree to send the second and all su b se being\payment in full on the corresponding day of each following month until payment is comic ance with the style of binding and the terms of payment indicated by the in one of the squares below, showing my selection. It is agreed that books, but the title does not pass to me until the total amount has beet F. O . B . N . Y. Please indicate binding desired by marking X in one D CLOTH (ordinary covers). 31 monthly payments of $5 20 ' 7 14 " 10 12" . . 11 8" " .. 17 4" . . 34 Cash Price .. .. . . . 137 O FULL SHEEPSKIN (flexible). 87 monthly payments of $5 24 ' . 7 17 . 10 12 " " 14 8 " . 21 4 " " . . 42 Cash Price . . . . .. 166 D FULL LIMP SUEDE (Prayer-Book Style). 46 monthly payments of . $5 30 " " . . 22 " " . . 10 12 " " 17 8" 4" " Cash Price . . D FULL MOROCCO 47 monthly payments of 30 22 " 12 8 4 Cash Price . 26 52 210 .00 .50 .00 and 1 of $5.00 .87 .59 .81 .75 .00 .50 .00 and .29 .22 ;.06 .75 5.00 .50 .00 7.89 1.65 !.94 .25 1 1of$5.00} (flexible). $5.00 7.50 and 1 of $5.00 10.00 " 1" 5.00 18.52 27.56 54.75 217.50 After 1 this p be $29 This i be $36 after M Thisbi cost $4 after I After i this bii cost $5 Address Occuation- If in business add business address. If you want a bookcase, please mark X in one of the squares below. - (1) Single tier, solid mahogany : 14.50 cash (or 3 monthly payme payments for the book are completed). D (2) Two tier, solid mahogany : $8.75 cash (or 2 monthly paymen [ (3) Portable oak stand; $3.00 cash. N.G.M.--J India paper has never before been used in making volumes of suchsize. The public quickly discovered that it made the new Britannica a delightful book to read while one sits in an armchair, instead of having to lean over the table on which a heavy volume would have to rest. Our introduction of this delightful paper is univer sally recognized as a great revolution in the publishing business. Another revolutionary improvement we have made is that the Full Sheepskin, the Full Limp Suede, and the Full Morocco bindings all have flexible backs, so that the volume opens out as flat as a sheet of note paper, and lies open without having to be clutched. In addition to this, the sides of the Suede volumes (which are as soft and as FORM friendly to the hands as a high-grade . FORM glove) are so yielding that the volumes a Paper can be rolled up in the hand, or slipped n,29 volumes, into a grip or a coat pocket to supply _ the best of reading on a journey. quent payments The FULL MOROCCO bind plete, in accord- ing is necessarily expensive, and we X I have placed recommend it only to people who are Ishall keep the buying for presentation to others. n paid. Terms, of the squares. The SUEDE, with its exquisite surface, its corners rounded in prayer book style, and its tasteful mole-color, May 28th is so unusual and fascinating, that it is rice will really quite as attractive as the .00 more. higher-priced Full Morocco. The FULL SHEEPSKIN binding is a rich dark green color, burnished, and will wear as long and as well as the Morocco.' Only the people who ,rice will have seen the Suede or the Full Mo .50 more rocco can believe it to be possible that day 28th. any book could be handsomer than this. The CLOTH binding is of thor oughly sound workmanship. If any one of our staff were asked by a personal friend which binding he had ndingwill better buy, the answer would probably 5.00 more be: "If you haven't got to consider a May 28th. "little more expense, buy the Suede. "If you feel just now like economizing, "buy the Sheepskin. If you think that "the Cloth is the best you can afford, buy "it, and put the other bindings out of May 28th "your mind-and you will be delighted ding will "with it." 0.00 more. " it" . more. If you buy a Cloth set now, we will at any time exchange it for one ,9,4. of the leather bindings, asking you to pay only the present difference between the two, notwithstand ing that the difference will have become very much larger. As 97 per cent of our subscribers have chosen the India paper, we have not wasted space by lengthening this order form to cover the case of the exceptionalpeople who want sets nts of $5.00after printedon the thick aper. But anyonecanwrite to one of our officesfor a special order form sending $5 to reserve a set. The thick paper ts of $5.00 each). set in Cloth now costs $130.50 (only 25 cents a volume less than the Cloth bound India #aper sets) or 29 monthly paymeist of$.t; tww will st -9 miore after May a* t . . . .