National Geographic : 1914 Aug
The Business Value of Good Light is not always realized because it is so subtle. Customers feel it unconsciously. They avoid a store that is harshly or insufficiently illuminated; but where seeing is easy and comfortable, they stay longer and buy more without knowing why. They speak well of the store and visit it often. Employees do more work with less strain and fewer mistakes. Their eyes and health are better; their heads are clearer. They don't stay away so often. Poor light is usually a matter of poor planning. It is common to have heavy bills for current without getting good light. When you know the facts, Macbth-Eva a ture, with it is possible to get good light by a few simple changes. Macbeth-Evans Lighting Equipment (with Alba and Decora Glassware) combines the right globes and shades and the correct fixtures intoefficierit, artistic lighting units for stores, offices, homes, factories and institutions. Alba or Decora globes and shades on Macbeth-Evans fixtures are handsome, make seeing easy and comfortable, diffuse and direct the light where it is needed, and make good light cost less (less current) than poor light. Learn How to Get Good Light for your particular purpose by sending the attached coupon for one of the Articles below on Good Light, also for a Portfolio of Individual Lighting Suggestions 8 for your needs: Sendme Individual 1-Homes 4--Stores 7-Hotels Lighting nsford 2-Department Stores 5--Offices 8-Banks nationon Subject 3-Restaurants 6-Clubs 9-Theatres No..... 10-Hospitals 11-Churches Macbeth-Evans Glass Co Pittsburgh ' Sales and Showrooms also in New York Street ..................................... Chicago, Philadelphia, St Louis, Boston Ueg. U. . Cincinnati, Cleveland, Dallas, San Francisco City and State ................. Pat Off Macbeth-Evans Glass Co Ltd Toronto Macbeth-Evans Glass Co Pittsburgh "Mention the Geographic-It identifies you."